What's in a name?
I have a common name -- Matt Miller. Nothing exciting, easily pronounced, and rarely ever spelled incorrectly.
But common also means commonly occurring. There are thousands of Matt Miller's in this world and Google seems to know about every one of us. Sadly, I don't rank high among all the Matt Miller's of the Google world.
It's not just Google search results that are the problem. If I try and stick with my given name for a twitter handle, or for an email address I am left to appending numbers to the end of my name to become unique. But that's just lame. I don't want to be @mattmiller37.
Back in 2005 I wanted to start a blog and I wanted a short URL that would be easy for people to remember. After testing out what seemed liked hundreds of domain names for availability I stumbled upon bloggidy. It was available, it was unique, it sounded sort of cool, and for $8.99 it was all mine!
In March of 2008 I was at SXSW and Twitter was new. I tried to create the @matt, @mmiller, and @mattmiller accounts but all were taken. Guess what was available? @bloggidy! Same for Facebook, gMail, and many other platforms. Even in 2012 when I registered for Instagram @bloggidy was available.
There you have it, bloggidy is merely a unique name for a commonly named guy.
Why you might ask? What's the point of all this? The easiest way to receive a number one ranking on Google search results is to have a unique name, nickname, or business name.